Target Audience:

Based on what was reviewed through surveying and reflecting on the comparative landscape for astrology apps in the market, my target audience will primarily focus on millennials ages 14-40, with the majority being women, or non-male identifying genders.

Most respondents to the survey are people who consider themselves to be creative, artistic, and interested in topics such as self-care, while already having some general knowledge of Astrology.

As the app is in the early stages, the focus will be on users in the US and surrounding area, with hope to reach users in other countries as the app grows.

Personas:

Based on the survey responses, 3 personas were developed to represent the target audience. The primary persona - the independent, introverted user - was used to create a user journey, which also reflects the journeys of the other personas as well.